When measuring the effectiveness of marketing campaigns, several metrics can provide valuable insights into their performance. Here are six important marketing metrics to consider: 1 – Return on Investment (ROI): ROI measures the overall profitability of your...
Companies in Cleveland are playing a significant role in shaping the city’s growing tech scene. Here are some ways these companies are making an impact: 1 – Job Creation: Tech companies in Cleveland are generating employment opportunities and contributing...
AI: The Small Business Super Power If you’re a small business owner, you know that competition can be fierce. To stay ahead, you need to innovate and leverage the latest technologies. One such technology is artificial intelligence (AI), which can revolutionize...
Businesses of all sizes face a variety of challenges when it comes to hiring new employees. From a lack of clarity about the position to unrealistic expectations and poor communication, there are many factors that can make it difficult to attract and retain top...
When performing a website audit, there are several categories to inspect. Here are some of the main categories: 1. SEO: Technical SEO includes factors such as website speed, mobile responsiveness, URL structure, internal linking, and schema markup. On-Page SEO...
The Rocky River Business Insider – March 11, 2023 [Featured Story] 3 Digital Marketing Strategies That Are Perfect for Small Businesses As a small business owner, you may feel overwhelmed by the prospect of competing with larger companies that have bigger...
