When performing a website audit, there are several categories to inspect. Here are some of the main categories:

1. SEO: Technical SEO includes factors such as website speed, mobile responsiveness, URL structure, internal linking, and schema markup. On-Page SEO includes the optimization of individual web pages for specific keywords, including factors such as title tags, meta descriptions, header tags, keyword usage, and content quality Off-Page SEO includes external factors that affect a website’s search engine rankings, such as backlinks, social media presence, and online directory listings.

2. User Experience: This includes factors such as site layout, navigation, and ease of use, as well as mobile responsiveness and website accessibility. Remember to review Content Quality of the website’s written and visual content, as well as its relevance, depth, and usefulness to the website’s target audience. Lastly, Accessibility involves ensuring that the website is accessible to all users, including those with disabilities, and meets the Web Content Accessibility Guidelines (WCAG). Appropriate Calls to Action (CTA) involves analyzing the website’s calls to action, such as the placement, design, and copy of buttons or links that encourage users to take a specific action, such as signing up for a newsletter or making a purchase.

3. Analytics and Reporting: This involves tracking and analyzing website traffic and user behavior through tools such as Google Analytics, and using this data to make informed decisions about website optimization and marketing strategies. The goal of this is Conversion Optimization which involves analyzing the website’s conversion rates and identifying opportunities to improve user engagement and increase conversions.

4. Security: This includes ensuring that the website has proper security measures in place to protect user data, prevent hacking, and avoid malware infections. Legal Compliance: This involves analyzing the website’s legal compliance, such as GDPR or CCPA, and ensuring that the website meets the necessary legal requirements and protects user data.

5 Branding and Design: This includes analyzing the website’s branding and design elements, such as the logo, color scheme, typography, and overall visual appeal. Mobile Optimization includes analyzing the website’s mobile experience, such as its mobile responsiveness, load times, and usability on smaller screens. Brand Reputation includes analyzing the website’s brand reputation, such as online reviews, ratings, and feedback, and identifying opportunities to improve the brand’s reputation and build trust with users.

6. Content Marketing: This involves analyzing the website’s content marketing strategy, such as the use of blogs, social media, email marketing, and other content marketing tactics. Social Media Presence includes analyzing the website’s social media presence, such as the number of followers, engagement rate, and social media strategy, to identify opportunities to improve social media performance. Email Marketing involves analyzing the website’s email marketing campaigns, such as the open rate, click-through rate, and conversion rate, to identify opportunities to improve email marketing performance.

7. Website Structure: This involves analyzing the website’s overall structure, including its navigation, page hierarchy, and internal linking, to ensure that it is easy for users to find the information they need. Technical Functionality involves analyzing the website’s technical functionality, such as broken links, missing images, and other technical issues that may affect user experience.

8. Competitor Analysis: This includes analyzing the website’s competitors, their strengths and weaknesses, and identifying opportunities to differentiate the website and improve its competitive positioning.

9. Lead Generation: This includes analyzing the website’s lead generation strategy, such as the use of opt-in forms, landing pages, and other lead generation tactics, to identify opportunities to improve lead generation and conversion rates. Sales Funnel involves analyzing the website’s sales funnel, from initial user engagement to conversion, and identifying opportunities to improve the funnel and increase conversion rates.

10. Website Technical Architecture: Content Management involves analyzing the website’s content management system (CMS) and identifying opportunities to optimize the website’s content creation, organization, and publishing processes. Speed and Performance involves analyzing the website’s speed and performance, such as load times and server response times, and identifying opportunities to improve site speed and performance.

11. Advertising and PPC: This includes analyzing the website’s advertising and PPC campaigns, such as Google Ads or Facebook Ads, to identify opportunities to improve ad targeting, ad creatives, and landing pages.

12. Local Business Listings: This includes analyzing the website’s local business listings, such as Google My Business or Yelp, and ensuring that the information is accurate and up-to-date.