Revolutionizing Content Strategy on the Go: My 12-Minute AI-Assisted Journey

Creating and managing content for multiple businesses and products across various websites and social media channels can be quite challenging. To effectively organize and schedule your content, you can follow this multi-step strategy:

1. Content Inventory and Audit

• List All Channels: Document every website and social media channel for each business/product.
• Current Content Status: Assess the type of content you have on each channel (blogs, videos, social media posts, etc.) and its performance.

2. Define Objectives and Audience

• Set Clear Goals: For each business and product, define what you want to achieve with your content (brand awareness, sales, engagement).
• Understand Your Audience: Identify the target audience for each channel and tailor your content accordingly.

3. Content Planning

• Content Calendar: Create a master content calendar. This should include:
  • Type of content (blog, social media post, ad copy).
  • Topic or theme.
  • Channel (which website or social media).
  • Publication date and time.
• Thematic Approach: Organize content around themes or campaigns that align with business goals.
• Content Mix: Ensure a variety of content types (educational, promotional, entertaining) to engage different audience segments.

4. Creation and Collaboration

• Content Creation: Allocate time and resources for creating content. This might include writing, graphic design, video production, etc.
• Team Collaboration: If you have a team, use collaboration tools (like Trello, Asana, or Slack) for communication and task management.

5. Scheduling and Automation

• Automated Posting Tools: Use tools like Hootsuite, Buffer, or Later to schedule posts in advance across different platforms.
• Consistency: Maintain a consistent posting schedule to keep your audience engaged.

6. Monitoring and Analytics

• Track Performance: Use analytics tools to monitor the performance of your content (engagement rates, click-through rates, conversions).
• Adjust Strategy: Regularly review your strategy and make adjustments based on analytics insights.

7. Iteration and Adaptation

• Feedback Loop: Actively seek feedback from your audience to understand their preferences.
• Stay Updated: Keep up with trends in digital marketing and adjust your content strategy accordingly.

8. Documentation and Systems

• Standard Operating Procedures (SOPs): Document the process for each type of content creation and posting.
• Centralized Document Management: Use a cloud storage system (like Google Drive or Dropbox) to store and organize all your content and related documents.

By following these steps, you can create a comprehensive system to manage your content across multiple channels effectively. Remember, flexibility and adaptability are key, as the digital landscape is constantly evolving.

Yes, monday.com is a versatile tool that can be highly effective for managing and organizing your content across various platforms and businesses. Here’s how it can support your content strategy:

1. Customizable Workflows

• Tailored Boards: Create boards for each business/product with customizable workflows.
• Visual Organization: Utilize color coding and labels for easy identification of content types and status.

2. Content Calendar and Scheduling

• Integrated Calendar View: Visualize your content schedule with a calendar view to track deadlines and publication dates.
• Automations: Set up automations to notify team members about upcoming tasks or deadlines.

3. Collaboration and Team Management

• Team Assignments: Assign tasks to team members, including content creation, editing, and publishing.
• Communication: Use the built-in messaging and update features to keep communication centralized.

4. Integration with Other Tools

• Third-Party Integrations: Integrate with other tools you might be using, like Google Drive, Hootsuite, or social media platforms for seamless workflow.

5. Tracking and Reporting

• Progress Tracking: Monitor the progress of each piece of content from idea to publication.
• Analytics and Reporting: Utilize the reporting features to analyze performance and improve your content strategy.

6. Flexibility and Scalability

• Adaptable to Changing Needs: Modify and expand your boards and workflows as your content strategy evolves.
• Scalable for Growth: Suitable for managing a growing amount of content across multiple businesses and platforms.

7. Accessibility and Usability

• User-Friendly Interface: Easy to use, which is beneficial for team members with varying levels of tech-savviness.
• Mobile App: Access your content planning on the go with their mobile application.

Conclusion

monday.com’s combination of customization, integration capabilities, collaborative features, and ease of use makes it a strong candidate for managing complex content strategies. It can help streamline your process, enhance team collaboration, and keep your content strategy organized and on track.

When considering alternatives to monday.com for organizing your content across multiple platforms and businesses, there are several other tools that may better suit your specific needs. Each tool has its own set of features and strengths. Here’s a list of some notable ones:

1. Trello

• Strengths: Highly visual, based on the Kanban system. Great for organizing tasks and workflows in a simple, drag-and-drop format.
• Best For: Teams looking for a straightforward, visual way to manage content tasks and projects.

2. Asana

• Strengths: Offers more detailed task management features than Trello, including subtasks, dependencies, and milestones.
• Best For: Teams needing detailed project planning and tracking, with a balance of simplicity and functionality.

3. Airtable

• Strengths: Combines the features of a database with the simplicity of a spreadsheet. Great for managing large amounts of data.
• Best For: Content strategies that involve complex data management or require a database-like structure.

4. ClickUp

• Strengths: Highly customizable with a wide range of features for task management, document storage, goal tracking, and more.
• Best For: Teams requiring a high level of customization and a comprehensive suite of project management features.

5. Basecamp

• Strengths: Focuses on team communication and collaboration, integrating project management with chat, file sharing, and more.
• Best For: Teams prioritizing communication and collaboration in their content management process.

6. Hootsuite or Buffer

• Strengths: Specifically designed for social media management, including scheduling, analytics, and engagement.
• Best For: Strategies with a heavy focus on social media content across various platforms.

7. CoSchedule

• Strengths: Tailored for content marketing and social media, offering a unified calendar for all content and social media planning.
• Best For: Content and social media marketers looking for an all-in-one planning tool.

8. Notion

• Strengths: A versatile tool that combines notes, tasks, wikis, and databases. Great for knowledge management and project tracking.
• Best For: Teams seeking an all-in-one workspace for notes, documents, and project management.

Key Considerations:

• Specific Needs: Consider the specific needs of your content strategy (e.g., social media focus, need for detailed project management, etc.).
• Team Size and Complexity: Larger teams or more complex projects may require more robust tools.
• Ease of Use: Consider the learning curve and user-friendliness of the tool.
• Budget: Costs can vary significantly, so consider your budget.

Ultimately, the best tool depends on your specific requirements, team dynamics, and the nature of your content strategy. Many of these tools offer free trials, so it might be worth experimenting with a few to see which one aligns best with your needs.

Here’s a matrix ranking the mentioned tools against various strengths, with a rank of 1 being the highest (indicating a strong presence of that feature in the tool):

• 1 indicates a high ranking (strong presence of the feature).
• Rankings closer to 9 indicate a lesser focus or absence of the feature in the tool.

This matrix helps in comparing these tools based on specific features and can guide you in selecting the one that best fits your particular needs. ​​

You’re correct. The matrix with mostly ones and nines suggests a binary evaluation—indicating whether each tool has a particular feature (ranked 1) or not (ranked 9). This kind of binary approach doesn’t capture the nuances of how well a tool might perform a certain function.

To provide a more nuanced ranking, we can consider common features across all tools and assess them on a scale that allows for middle rankings. Let’s focus on features like ease of use, scalability, integration capabilities, and overall versatility:

1. Ease of Use: How user-friendly and accessible the tool is.
2. Scalability: The tool’s ability to adapt to growing or changing business needs.
3. Integration Capabilities: How well the tool integrates with other software and services.
4. Versatility: The range of different functions the tool can perform effectively.

Let’s re-rank the tools based on these criteria, with a scale from 1 (poor) to 5 (excellent). I’ll use my knowledge of these tools to provide a more nuanced ranking.

Here’s the updated matrix with more nuanced rankings for each tool, based on common features like ease of use, scalability, integration capabilities, and versatility. The scale ranges from 1 (poor) to 5 (excellent):

This matrix provides a more detailed view of each tool’s capabilities across different dimensions. It can help you decide which tool is best suited for your specific needs, especially when considering factors beyond just the presence or absence of certain features. ​​

Here’s a matrix ranking each tool for key points in managing content, on a scale of 1 (worst) to 10 (best):

This matrix evaluates each tool’s strengths in areas crucial for content management, such as project management, task management, database features, customization, team communication, social media focus, and all-in-one workspace capabilities. It provides a comprehensive view to help decide the most suitable tool for your specific content management needs. ​​

Here’s the matrix with a “Total” column, summarizing the scores for each tool across all key content management criteria:

The “Total” score is a sum of the individual scores across all categories, providing a quick reference for overall capability in content management. This table helps in comparing the overall effectiveness of each tool in managing content across various key areas. ​​

To structure monday.com effectively for managing your content across multiple businesses and platforms, consider organizing it in a way that maximizes its strengths in project visualization, task management, and customization. Here’s a recommended structure:

1. Create Separate Boards for Each Business/Product

• Board Layout: Each board represents a different business or product line.
• Customization: Tailor columns and statuses to fit the specific needs of each business.

2. Design Custom Workflows

• Columns: Use columns for content type, status, due dates, assigned team members, priority, and channels (e.g., website, social media).
• Status Options: Customize status options to reflect your workflow (e.g., Idea, In Progress, Review, Published).

3. Implement a Master Content Calendar

• Unified View: Integrate individual boards into a master calendar for an overview of all content activities.
• Filtering and Sorting: Utilize filters to view content by type, status, or business.

4. Task and Project Management

• Task Breakdown: Create items for each piece of content and break them down into subtasks if necessary.
• Timeline and Gantt Views: Use these views for long-term planning and to track deadlines.

5. Team Collaboration and Communication

• Assigning Tasks: Assign team members to specific tasks and subtasks.
• Updates and Notifications: Use the updates section for communication and to keep track of feedback and revisions.

6. Use monday.com’s Automation Features

• Automated Reminders: Set reminders for upcoming deadlines or incomplete tasks.
• Status Change Notifications: Automate notifications when a task’s status changes.

7. Integrate with Other Tools

• Integration Capabilities: Connect monday.com with tools like Google Drive, Hootsuite, or social media platforms for streamlined workflow.

8. Regular Review and Adjustments

• Performance Tracking: Use board analytics to monitor the performance of your content.
• Continuous Improvement: Regularly review and adjust your boards and workflows based on performance data and team feedback.

9. Documentation and SOPs

• Document Processes: Create documents outlining standard operating procedures for content creation and management within monday.com.
• Centralized Access: Store these documents in a board or group for easy team access.

By structuring monday.com with these elements, you can create a dynamic and efficient system tailored to the complex needs of managing multiple content streams. This setup will facilitate better planning, collaboration, and tracking, ultimately leading to more effective content management.

For managing three websites, each with its own set of social media channels, advertising, and other related activities, you can structure your monday.com setup with a combination of boards to ensure clarity and efficient management. Here’s a recommended approach:

1. Individual Boards for Each Website

• Three Main Boards: One for each website. These boards will manage content specific to each website, including blog posts, web updates, and other related content.
• Columns: Include columns for content type, status, deadlines, responsible team members, and other relevant details.

2. Separate Boards for Each Website’s Social Media

• Three Social Media Boards: One for the social media activities of each website. These boards will track posts, campaigns, engagement statistics, and scheduling.
• Social Media Management: Customize these boards to align with the specifics of social media management, such as platform, post type, publication date, and engagement metrics.

3. Dedicated Boards for Advertising and Marketing Campaigns

• Three Advertising Boards: One for each website’s advertising campaigns. These boards can include campaign details, budgets, timelines, performance metrics, and ROI analysis.

4. A Master Board for an Overview

• One Master Board: To get a holistic view of all activities across all websites. Use monday.com’s dashboard feature to integrate data from all individual boards.
• High-Level Metrics and Statuses: Include key performance indicators, overall content status, upcoming deadlines, and other high-level information.

5. Optional: Collaborative or Functional Boards

• Team Communication Board: If needed, for cross-functional team discussions, brainstorming, and general updates.
• Project or Campaign-Specific Boards: For large-scale projects or campaigns that span multiple websites.

Total Recommended Boards: 10 – 12

• 9 Specific Boards (3 per website, covering website content, social media, and advertising).
• 1 Master Board for an overarching view.
• 1-2 Optional Boards for team communication or specific large projects.

This structure allows each aspect of your digital presence to be managed effectively while maintaining a clear separation of tasks and responsibilities. It also ensures that all team members have a clear understanding of their roles and the status of various projects across the different websites and their associated channels.

Certainly! To simplify the structure while managing three websites with their associated social media and advertising, you can consolidate the management into fewer boards on monday.com. Here’s a streamlined approach:

1. One Board per Website (Total: 3 Boards)

• Board Structure: Each board represents one website and encompasses all related content, including website updates, blog posts, and specific web-related tasks.
• Sections/Groups: Divide each board into sections or groups for different aspects, like ‘Social Media’, ‘Advertising’, and ‘Website Content’.
• Columns: Use columns for content type, status, deadlines, assigned team members, and other relevant details.

2. Use Views and Filters for Specific Needs

• Filtered Views: Utilize monday.com’s ability to create filtered views within each board. For instance, create a view that only shows social media tasks or advertising tasks.
• Timeline/Gantt Views: For managing schedules and deadlines across all activities within each website.

3. Master Dashboard for Overview (Optional)

• One Dashboard: If needed, create a dashboard to get a high-level overview of all three websites. This dashboard can pull key metrics from each of the three boards.

Simplified Structure: 3 to 4 Boards

• 3 Main Boards: One for each website, segmented into different categories.
• 1 Optional Dashboard: For an overarching view of all activities across the websites.

This approach reduces the number of boards, making management more straightforward while still keeping the distinct areas of content, social media, and advertising organized within each website’s board. Using monday.com’s features like filters, views, and dashboards, you can easily navigate between different types of tasks and get an overall picture when needed.

For your content board on monday.com, tailored to manage website content, social media, and advertising, the columns should reflect the key aspects of your content workflow. Here’s a recommended structure with column types:

1. Item Name

• Type: Text
• Purpose: Title of the content piece (blog post, social media post, ad campaign, etc.).

2. Content Type

• Type: Dropdown
• Options: Blog, Social Media Post, Ad Campaign, Video, etc.
• Purpose: To categorize the content.

3. Status

• Type: Status
• Options: Idea, In Progress, Review, Published, On Hold, etc.
• Purpose: To track the stage of the content in the workflow.

4. Assigned To

• Type: People
• Purpose: To assign team members responsible for each task.

5. Due Date

• Type: Date
• Purpose: To set deadlines for content completion and publication.

6. Priority

• Type: Rating or Dropdown
• Options: High, Medium, Low
• Purpose: To indicate the urgency or importance of the content.

7. Platform/Channel

• Type: Dropdown
• Options: Specific social media platforms, website section, etc.
• Purpose: To specify where the content will be published or which channel it’s for.

8. Progress

• Type: Numbers or Progress Tracking
• Purpose: To indicate the percentage of task completion.

9. Notes/Description

• Type: Long Text
• Purpose: For additional details or instructions about the content.

10. Attachments

• Type: Files
• Purpose: To attach relevant documents, images, or files related to the content.

11. Links

• Type: Link
• Purpose: To provide URLs to source material, references, or the published content.

12. Budget (for Ad Campaigns)

• Type: Numbers
• Purpose: To track the budget allocated for advertising content.

13. Performance Metrics (Optional)

• Type: Numbers or Text
• Purpose: To record key performance indicators (KPIs) like views, clicks, engagement rates, etc., post-publication.

This structure ensures that each piece of content is well-documented, from inception through publication, and allows for effective tracking and management. You can customize these columns further based on your specific needs and workflow.

For a comprehensive overview of performance metrics, you can include several columns on your monday.com board to track various key performance indicators (KPIs). These metrics are particularly important for evaluating the success of your content, social media posts, and advertising campaigns. Here’s a detailed structure with performance metrics columns:

Performance Metrics Columns

1. Views/Impressions

   • Type: Number
   • Purpose: To track the number of views or impressions for a piece of content or ad.

2. Clicks

   • Type: Number
   • Purpose: To record the number of clicks, useful for assessing user engagement and ad performance.

3. Engagement Rate

   • Type: Number or Percentage
   • Purpose: To measure the level of audience engagement, calculated as interactions (likes, shares, comments) divided by total views or followers.

4. Conversion Rate

   • Type: Number or Percentage
   • Purpose: For content or ads aimed at conversions, track the percentage of viewers who took the desired action (e.g., making a purchase, signing up).

5. Bounce Rate (for website content)

   • Type: Percentage
   • Purpose: To measure the percentage of visitors who navigate away from the site after viewing only one page.

6. Cost Per Click (CPC) (for paid campaigns)

   • Type: Currency
   • Purpose: To monitor the cost incurred for each click in a pay-per-click (PPC) advertising campaign.

7. Return on Investment (ROI)

   • Type: Currency or Percentage
   • Purpose: To evaluate the profitability of the content or campaign. ROI can be calculated based on revenue generated versus the cost involved.

8. Social Shares

   • Type: Number
   • Purpose: To track the number of times the content has been shared on social media platforms.

9. Comments/Feedback

   • Type: Number or Text
   • Purpose: To record the number of comments or to capture qualitative feedback on the content.

10. Followers Growth (for social media)

    • Type: Number
    • Purpose: To monitor the increase in the number of followers or subscribers on your social media platforms.

11. Lead Generation (for content aimed at lead capture)

    • Type: Number
    • Purpose: To track the number of leads generated through the content or campaign.

Additional Considerations

• Customization: Customize these columns based on the specific KPIs important for your content strategy.
• Integration: Consider integrating monday.com with analytics tools to automate data collection where possible.

Including these performance metrics columns will provide you with valuable insights into the effectiveness of your content, allowing you to make data-driven decisions for future strategies.

To focus on the most relevant performance metrics for content, social media, and advertising, and to automate data collection through integrations, here’s a streamlined set of columns and suggestions for integration:

Key Performance Metrics Columns

1. Engagement Rate (Social Media)

   • Type: Number or Percentage
   • Purpose: Measures interactions (likes, shares, comments) relative to views or followers.

2. Click-Through Rate (CTR) (Ads & Content)

   • Type: Percentage
   • Purpose: Tracks the percentage of viewers who clicked on a link in the content or ad.

3. Conversion Rate (All Platforms)

   • Type: Percentage
   • Purpose: Measures the percentage of users who took a desired action (purchase, sign-up, etc.).

4. ROI (Return on Investment) (Ads & Campaigns)

   • Type: Currency or Percentage
   • Purpose: Assesses profitability based on revenue generated versus costs.

5. Reach/Impressions (Social Media & Ads)

   • Type: Number
   • Purpose: Indicates the total number of people who saw the content or ad.

6. Views (Website Content & Videos)

   • Type: Number
   • Purpose: Tracks the number of views for a piece of content or video.

Integrating and Automating Data Collection

1. Google Analytics Integration (for Website Data)

   • Automate: Import website traffic data like views, bounce rate, and conversions directly into your monday.com board.
   • Setup: Use monday.com’s Google Analytics integration feature.

2. Social Media Integration (for Social Media Metrics)

   • Platforms: Facebook, Twitter, Instagram, LinkedIn, etc.
   • Automate: Connect your social media accounts to pull engagement data, impressions, and follower growth automatically.
   • Tools: Use native integrations or third-party apps like Zapier to connect with monday.com.

3. Advertising Platforms Integration (for Ad Metrics)

   • Platforms: Google Ads, Facebook Ads, etc.
   • Automate: Import data like CTR, ROI, and CPC directly into your board.
   • Setup: Utilize monday.com integrations or tools like Zapier for seamless data import.

4. CRM Integration (for Lead and Conversion Tracking)

   • Automate: Sync lead generation and conversion data from your CRM.
   • Tools: Integrate your CRM system with monday.com if supported, or use a middleware service like Zapier.

By focusing on these key metrics and leveraging monday.com’s integration capabilities, you can automate the collection of important data, ensuring your content strategy is driven by up-to-date and accurate insights. This setup reduces manual data entry and provides a comprehensive view of your content performance across different platforms.

Certainly! Here’s an example of how your monday.com board might look with sample data for the various content pieces you mentioned. This sample includes different statuses and metrics to give you an idea of how diverse content types can be managed within the board.

This table gives a snapshot of the content’s lifecycle, from planning to metrics analysis. The columns provide a comprehensive view of each content item’s status, responsible parties, timelines, and performance, facilitating effective management and strategic decisions.

Using the “Updates” section within each item on monday.com for content management can be a very effective strategy, especially for collaboration and keeping all relevant information and discussions centralized. Here are a few recommendations on how to use the “Updates” feature for your content:

1. Collaborative Discussion

• Purpose: Team members can discuss ideas, give feedback, or ask questions related to the specific content piece.
• Advantage: Keeps all communication about an item in one place, directly linked to the task.

2. Tracking Progress and Changes

• Updates for Milestones: Post updates when significant progress is made, like when a draft is completed or a piece of content is sent for review.
• Version Control: If changes are made to the content, you can note these in the updates to keep a record of revisions.

3. Attaching Files and Links

• Document Sharing: Attach drafts, images, or other relevant documents directly to the content item.
• External Links: Share links to resources, references, or the published content.

4. Setting Reminders and Notifications

• Automated Reminders: Use updates to set reminders for yourself or team members about upcoming deadlines or necessary actions.
• Notifications: Team members get notified about new updates, ensuring everyone stays informed.

5. Integration with Other Tools

• Email Integration: Some updates might be relevant to external stakeholders. You can integrate monday.com with email to communicate these updates outside your team.
• Third-Party Integrations: Connect with tools like Slack or Microsoft Teams to mirror these updates in your broader communication ecosystem.

6. Feedback and Approval Process

• Feedback Loop: Use updates for quick feedback rounds, where team members can comment directly on the content or strategy.
• Approval Workflow: Set up a process where posting an update can signify a request for approval, and approvals can be given within the updates.

Best Practices

• Regular Checks: Encourage team members to regularly check and update the ‘Updates’ section for the latest information.
• Structured Communication: Try to keep the updates focused and organized, so they serve as a clear record of the communication related to each task.

Using the “Updates” section in this manner makes your monday.com board not just a planning tool, but also a hub for collaboration, communication, and documentation, enhancing overall content management efficiency.